Precision
by design.
Vision
by art.

Rooted in craft.
Driven by passion.

I've been drawing since before I could write. Growing up, I attended art school, spent weekends painting, and knew early on that visual thinking was just the way my brain worked. Everything that followed has been an extension of that.

After training as a Media Designer, I built my expertise across print, production, and brand. At LSD GmbH I produced international artwork for Schwarzkopf, Got to be, and Taft, including the global Taft relaunch. At NEWSHA I took on full ownership of the print division, leading a team of five across campaigns, POS, merchandise, and international print, while also single-handedly designing and delivering their complete website relaunch.

Over time, I found myself increasingly drawn to the digital side of design. The logic behind a user flow, the decisions behind a single button. I wanted to understand it properly, not just visually. So I completed a UX/UI continuing education programme, finishing ahead of schedule, and haven't looked back.

I bring warmth and rigour in equal measure. I care deeply about the work, ask the uncomfortable questions, and won't ship something I'm not proud of.